Researching themes was top of my list, Spider Diagrams were used and brainstorms were completed to be able to come up with a theme.
The themes we came up with and explored more into were...
Cinematic
Tweed Run
Contemporary culture
British heritage
Comic book trend
Rendering Reality
Vintage
Hollywood
Nautical
All these themes had a impact on the project and was thought in different ways in which could be used to benefit the visual merchandising of the archade space. The theme Nautical was decided on due to having lots of history and fitting in with contemporary culture feel that we are concentrating on.
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